Rihanna Shuts Down Times Square for Fenty Beauty Launch

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Rihanna Shuts Down Times Square for Fenty Beauty Launch

RiRi’s highly anticipated makeup line, Fenty Beauty, launched last night at midnight. She had started off the night with a NYFW event where she debuted the makeup line, introducing a range of highlighters, foundation, brushes, concealing and correcting sticks, lip gloss, etc. Her goal throughout creating this line was to make sure that it looked good on all skin tones, so that no one felt left out. After this formal event, she arrived to Sephora in Times Square for some promotional pictures and to see her products up on the shelves. 247paps.tv caught her walking in through a side entrance from her car. She was dressed in a navy, velvet strapless mini dress as well as thigh high boots that were covered in 3D floral embellishments and gems.


Rihanna was seen walking around the store, talking to the sales assistants and friends. Later on, she walked outside and greeted a few fans out of the thousands that were there. People were going mad for her. She took pictures, posed for a few for the professional photographers, and couldn’t keep the smile off her face. The Fenty Beauty products were being displayed on several screens across Times Square. What’s more, she decided to also jump behind the register and ring up some fans. She was heard cheering and saying, “This is my very first Fenty Beauty customer, this is the very first purchase of life. I will never forget this.”

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